AMY LEVETON,
Founder, AmyLev Strategies
Amy Leveton is an award winning pollster, with more than 21 years of marketing and communications expertise. With PSB from 1998-2019, she was the firm’s first female Vice President, Managing Director and Executive Vice President.
PRWeek magazine named Amy as one of its “40 Under 40”. The annual list honors those public relations practitioners under 40 years of age who demonstrate “innovative thinking, strong determination, and results that indicate a long and successful career in the PR industry.” Amy was also honored as one of Politics Magazine’s “Rising Stars.” The award recognizes people 35 or under who have made a significant mark in political consulting or advocacy.
Amy is an expert in translating market research into winning strategies that allow her clients to succeed in competitive environments. From corporate reputation, brand positioning and stakeholder engagement to rapid visual polling, crisis work and tracking, she helps develop strategies and tactics for companies that face scrutiny in a global and rapidly changing business environment. Amy is a strategic partner for Fortune 500 corporations in the technology, consumer goods, retail and QSR industries.
On the corporate side, Amy ran the research team which helped transform McDonald's image and created the messaging behind its successful "We Hear Ya" advertising campaign. She also enjoyed a multi-year, award-winning relationship with Microsoft, where she managed dozens of projects. Amy spearheaded thought leadership research for Thomson Reuters on the professional mindset and has worked closely with Qualcomm for over a decade on strategic global opportunities.
In the political arena, Amy was the head of research for the Hillary Clinton for President primary campaign in 2008. In 2006, she helped elect Hillary Rodham Clinton to a second term in the US Senate and also served as the project manager, managing all political research including polling, visual testing, and targeting on Senator Clinton's successful 2000 bid. She has also been instrumental in achieving victories for a range of other political candidates in the US and abroad.
Amy Leveton graduated summa cum laude from the University of Michigan Honors College, with dual degrees in political science and psychology. She has taught MBA level classes at Arizona State University’s, W. P. Carey School of Business and serves as the Board of Directors Chair for the Brem Foundation to Defeat Breast Cancer.
