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Positioning and Messaging Guidance

AmyLev Strategies leverages customized unique qualitative and quantitative methodologies to help brands and businesses shape messaging that successfully enhance brand reputation and drives business performance. By determining the right message for the right audience through the right vehicle, our research based recommendations will set brands on the course for success. We determine the themes to leverage, tones to deploy and support points that matter and craft a winning message architecture that ensures the brand is relevant and motivating to target audiences, can withstand challenges and beat the competition.  This is usually done in the form of a large sample size survey that measures attitudes, tests messages and themes with scientific precision and results in a roadmap of effective tools and messages, overall and for specific subgroups.  From broad framing to specific content that resonates, AmyLev Strategies uses advanced techniques to identify words and phrases to use and avoid and measure preference for distinct messages.  The end result is clear, actionable recommendations for the most effective message strategy and content in order to gain full credit for your efforts.

From broad framing to specific content that resonates, AmyLev Strategies uses advanced techniques that result in clear, actionable recommendations for the most effective message strategy and content in order to gain full credit for your efforts.